All entrepreneurs needs to know how Google analytics opens your door to a whole whack load of important data you can use to see what’s happening with your website. It provides detailed information about your customers or why visitors aren’t turning into customers. What do they do? Where they come from ? How long are they there? These are all questions Google Analytics can answer for you.
Improve your digital marketing strategy by knowing this:
1) It’s free – We all love free don’t we? All you need is a Google account and some time to go over Google’s fundamentals classes through their online learning platform, Analytics Academy. Analytics Academy provides lessons on how to analyzing your data and what that data means to your website.
2) It’s super popular – Forbes.com estimates that over 29 million websites use Google Analytics, demonstrating the quality of their data and the adoption of their software by the masses. You can be sure your competitors are using analytics to understand their customers.
3) Go Deep – Google Analytics can provide detailed data ranging from where they live, their age, gender, which site they came from to what they click on, how they navigate through your site and even how much time they spend on your website. And this is just scratching the surface. Deeper analysis of data can be looked into but a steeper learning curve should be expected.
4) The numbers are raw – Google analytics spits out numbers you can actually use. Metrics provides numbers that can tell you if you’re getting value and ROI on your marketing budgets. You can even put a dollar value on the goals you set when people come to your site.
Next time you hear somebody say I tripled my conversion rates last month, you bet they aren’t talking about converting field goals.
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